A trade fair is one of the most effective ways to meet hundreds of prospects, partners and future employees in a few days. But it has to be well prepared. Here are 10 tips drawn from five editions of ACF.
Before the fair
- Set a measurable goal: number of contacts, meetings, sales or applications.
- Choose the right size: a 3 to 9 m² stand is often enough for a startup, 12 to 36 m² for demonstrations or heavy traffic.
- Book early: the best locations go first.
- Announce your presence on your networks, to your customers and in your email signature, with your stand number.
- Prepare simple materials: a clear message, a roll-up readable from afar, business cards and a QR code to your website or WhatsApp.
During the fair
- Go to visitors: an open question beats waiting behind a table.
- Bring your stand to life: a demo, game, free trial or mini-talk draws people in.
- Record every contact with a form or app, noting their need.
- Use the talks and B2B meetings to meet decision-makers and partners.
After the fair
- Follow up within 48 hours: that is when contacts remember you best.
Exhibiting at ACF 2027
The 6th edition of ACF takes place 6–8 May 2027 at the Sheraton Annaba, with 15,000 visitors expected. Book your stand or discover the packages.
